The text of the Destinations pour tous summit on Inclusive Tourism in anticipation of several multi-year United Nations projects promoting Inclusive Tourism as a development strategy.


Hotels of the Future

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With a view to setting new standards for hotel rooms of the future, the SHTM collaborated with its teaching and research hotel, Hotel ICON, to again organise a global competition in 2014 to shape guestrooms of tomorrow.

Taking the theme 'The Hotel Room of the Future', the competition this year will be held from September to December 2014. Professionals in interior or hotel design, and design students from tertiary education institutions are invited to submit their design proposals individually or as a team for one of the Tomorrow's Guestrooms to showcase their vision of hotel room design for guests of the future.

Entries in the competition will be reviewed by an expert panel, and winners may have the chance to have their design realised in one of the dedicated research bedrooms at Hong Kong's one-of-a-kind teaching and research hotel - Hotel ICON.

An SHTM initiative, Tomorrow's Guestrooms serve as an innovative platform to innovate, develop and showcase new technologies, hotel designs and business concepts in hotel management. Through these dedicated guestrooms, the SHTM is creating a "House of Innovation" not only for the benefit of education and research but also for the advancement of the entire hotel industry

Full story:

Destinations for All will feature over 130 speakers from around the world including world leaders and ambassadors in accessible tourism. This first-ever World Summit dedicated to Inclusive Tourism in destinations has just now published presentation abstracts.

Read through Then meet us there in Montreal.

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To date, the secretariat of 5th International Conference On Accessible Tourism have received registration from 16 countries, include China, Hong Kong, Taiwan, Japan, Korea, Philippine, Singapore, Indonesia, India, Thailand, Nepal, Pakistan, Jordan, Malawi, Italy, Germany and UK. And due to 
popular request, we have postponed the registration dateline to October 15. 

It is a good opportunity for you to get to know more about accessible tourism activities in other country, and may be the only opportunity for you to build up networking with the world to enhance your capabilities in promoting accessible tourism in your country. 

If you have not register for the event, it is my pleasure to invite you to participate in 5th International Conference on Accessible Tourism (ICAT 2014) with the theme TOURISM FOR ALL that to be held from 4 till 7 December 2014, at MBPJ Civic Hall, Petaling Jaya, Malaysia.

ICAT 2014 is an event that aims to bring the Elderly and People with Disabilities to the heart of a more inclusive global society, in the same time to create awareness on this potential and niche market.  It is the first of such world-wide international events organized in Malaysia and will positively lead to an increased recognition and encouragement of policies and actions to promote Accessible Tourism for all.

The purpose of this conference is to present a discussion forum to identify key policies, strategies, and to provide information to policy makers, industry players, consumers and the public on Accessible Tourism for all. At the meeting, international guest speakers will be invited to discuss on the implementations, as well as to share country reports and progress on the topic.


Pre-Conference Tour and Access Tour will be part of Conference program for participants to experience the exciting of touring in Malaysia and giving input for improvement. The tour will take the participants to explore the fascinating sights in and around the city. Enjoy visits to cultural & heritage places and cosmopolitan structures that will leave them enriched with an experience of Accessible Tour.


During the course of the event, there will also be an on-going exhibition featuring the accessible tourist attractions in Asia Pacific Region, interesting packages and facilities on Accessible Tourism. One could easily plan for an exciting and accessible tour with all the information provided. Besides that, the exhibition of arts and craft and various traditional hand-made products created by PWDs would highlight the contribution of PWDs in the field of tourism industry. In the same time there will be International Disability Arts Festival, Singing and Dancing Contest for those who have talent in performance to take part.


Another important purpose of ICAT 2014 is to officially form the Asia Pacific Network On Accessible Tourism (APNAT), in order to build up a bigger and wider network to create greater impact of Accessible Tourism to the world.


urther information is available on For all other inquiries, please contact


Registration Deadline: October 15, 2014

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Designing the Destination-of-Choice:

Inclusive Destination Development

By Scott Rains, the Rolling Rains Report


We target social inclusion.

With inclusion as the comprehensive goal mere accessibility is a necessary but less-than-terminal objective.

An "adapted" or "barrier-free" environment may succeed at facilitating tolerance but the full active social inclusion of persons who experience disability requires more.

Universal Design

To arrive at inclusion we engage in a process that constantly refers back to the principles and goals of Universal Design.  We feel that this communicates a primary orientation toward engaging stakeholder involvement and innovation while it honors the uniqueness of each situation when developing a solution.

Rights-Based and Market-Based

 We use both legal arguments such as the Convention on the Rights of Persons with Disabilities (CRPD) and studies of the market potential of this niche.

We emphasize the market-based approach because it so little known. We find that by retaining constant awareness of the market we reinforce a problem-solving approach suited to business and government's best impulses toward customer service. The alternative, a mandated compliance approach alone, sometimes triggers a defensive reflex. That can result in our market being marginalized as a risk to be managed rather than a profit center.

Engaging Imagination

We regularly re-emphasize the freedom to be gained from a design approach. 

Design is often not a part of the culture (and thus skill-set) of the organizations we work with. Without a design approach the process tends to jump to discussion of the technical aspects of accessibility implementation. Punch lists and code check sheets gain precedence.

Engaging the Market

People with disabilities are an under-served market and an under-tapped employment pool. As such the initial return on investment can be remarkable and the aggregate numbers startling. Studies of the travel behavior of Americans with disabilities showed an annual expenditure of $13.6 billion on travel (ODO 2002, 2005). European, Canadian, and Australian studies are similarly surprising. Surveys of people with disabilities as well as anecdotal workplace evidence show the group often demonstrates a higher motivation to work than other sectors.

Marketing by Design

Designing for people with disabilities as both customers and employees creates a positive feedback loop.

The studies mentioned above show that the market sector whose travel behavior is most influenced by word-of-mouth networks is people with disabilities. They also document that this sector lists "employees who understand my needs" as the number one priority they would change about the tourism industry to improve their experience as customers.

Employees with disabilities must, for reasons of practical survival, become experts on the accessibility of their employer's venue, their city, and their country. Their expertise is sought out by travelers with disabilities and seniors. Their very presence in a workforce communicates welcome to the guest with a disability. It suggests that the built environment and management culture of an enterprise has grasped the importance of inclusion.

Such a venue has a strong chance of becoming a destination-of-choice for this growing travel sector.

Both funny and intelligent - this article by Bill Forrester is a great read for anyone implementing Inclusive Tourism.


The unemployment rate for persons with a disability continues to be almost double the rate for persons without a disability. Personal finance social network WalletHub conducted an analysis of 2014's Best and Worst Cities for Americans with Disabilities.

The group analyzed the 150 most populated U.S. cities across 23 key metrics. They range from the number of physicians per capita to the rate of employed people with disabilities to park accessibility. 

 Best Cities for People with Disabilities Worst Cities for People with Disabilities
 1Overland Park, KS 141Chicago, IL
 2Peoria, AZ 142Los Angeles, CA
 3Scottsdale, AZ 143Reno, NV
 4Lubbock, TX 144Fort Lauderdale, FL
 5Chandler, AZ 145Jackson, MS
 6Amarillo, TX 146Hialeah, FL
 7Gilbert, AZ 147Las Vegas, NV
 8Tampa, FL 148Miami, FL
 9Chesapeake, VA 149North Las Vegas, NV
 10Huntsville, AL 150Providence, RI
Key Stats

  • The adjusted cost of living in New York is 2 times higher than in Nashville, Tenn.
  • The employment rate of people with disabilities in Overland Park, Kans. is 2 times higher than in Port St. Lucie, Fla.
  • The percentage of the population with disabilities below poverty level in Rochester, N.Y. is 6 times higher than in Plano, Tex.
  • The cost of a doctor visit in Madison, Wis. is 3 times higher than in Jacksonville, Fla.
  • The annual cost of in-home services in Madison, Wis. is 2 times higher than in Brownsville, Tex.
  • The percentage of persons with disabilities living in Detroit, Mich. is 4 times higher than in Irvine, Calif.
  • The number of special education teachers per people with disabilities in Charlotte, N.C. is 26 times higher than in Detroit, Mich.
  • The percentage of the population with walkable park access in San Francisco, Calif. is 4 times higher than in Charlotte, N.C.
For the full report and to see where your city ranks, please visit:

The tourism sector's contribution to communities' empowerment as one of the pillars of sustainable development was at the heart of this year's World Tourism Day celebrations. The President of Mexico, Enrique Peña Nieto, opened the official celebrations of World Tourism Day held in Guadalajara, Mexico (27 September 2014).

World Tourism Day (WTD) was celebrated this year under the theme "Tourism & Community Development", highlighting the community dimension as one of the key pillars of sustainable development. Organized by UNWTO and the Government of Mexico, the official WTD celebrations took place in the city of Guadalajara (Jalisco) with the presence of President Peña Nieto, tourism ministers and private sector representatives from around the world.

Representing more than 8% of Mexico's GDP and employing 7% of the national workforce, "this rapidly growing sector attracts investment and drives local and regional development, while providing opportunities for growth, particularly for women and youth", said President Peña Nieto addressing WTD participants. "Tourism is a great social tool reducing inequalities and helping our communities to progress. Due to the potential of this activity, the government has identified tourism as a sector of major relevance", he added.

In his WTD message, UN Secretary-General, Ban Ki-moon, said "This year´s observance of World Tourism Day focuses on the ability of tourism to fully empower people. Engaging local populations in tourism development builds stronger and more resilient communities. Tourism helps people to develop a variety of skills. As a service sector with cross-cutting impact on agriculture, construction or handicrafts, tourism creates millions of jobs and business opportunities. Its capacity to lift people from poverty, promote gender empowerment and help protect the environment has made it a vital tool for achieving positive change in communities across the world".

UNWTO Secretary-General, Taleb Rifai highlighted that "there can be no real tourism development if it damages the values and culture of host communities, or if the socio-economic benefits generated by tourism do not trickle down to the community level. I would like to invite all tourism stakeholders and host communities to come together and celebrate this day as a symbol of our common efforts in making tourism a true pillar of community development and community development the basis of a more sustainable future."

Among several activities, WTD brought together Ministers of Tourism from nine countries and the Organisation of Economic Co-operation and Development (OECD) at its high-level Think Tank.

Opening the event, the Secretary of Tourism of Mexico, Claudia Ruiz Massieu Salinas, underscored how her country's policies support the socio-economic growth of local communities. "Tourism is about people and we must ensure social inclusion. Governments come and go but communities don't. Involving them in the decision process is critical for sustainability", she said.

The Think Tank, moderated by Gabriela Frías, of UNWTO media partner CNN International, debated the key policy areas to support community participation for their empowerment and benefit from tourism, the role of the private sector, and the overall contribution to sustainable development supported by improved tourism policies, which must include communities in the decision making process.

Highlights include:

·       Tourism can be a tool which allows communities to pursue development without losing their identity, while generating income and opportunities promoting local development, including in rural areas, fighting thus the migration to cities.

·       A participatory approach is critical to ensure that communities, which are complex social structures, share the ownership of the tourism supply, turning tourism into a relevant tool for communities in both remote rural areas and cities.

·       Participation improves local governance capacities while unlocking  existing and potential tourism assets - including natural assets, tangible and intangible cultural heritage - and contributes to both protecting those assets and fostering community pride and social cohesion.

·       Communities as partners in equal standing are able to ensure how to best channel private sector efforts for new tourism endeavors and necessary infrastructure investments which also benefit tourism development.

·       While public tourism policy cannot pursue a one-size-fits-all approach, it must promote the importance of community development as a pillar of general development, a concept to be shared by all tourism stakeholders, including the private sector and tourists themselves.

Notice of Public Hearing and Opportunity to Comment on Proposed Regulations

What are we proposing? The IATR Accessibility Committee is proposing Model Regulations for Accessible Taxicabs and For-Hire Vehicles. A copy of the Model Regulations can be found below.

The proposed Definitions and Model Regulations set forth below attempt to address the fact that while many jurisdictions address accessibility to some degree within their local Taxicab and For-Hire Vehicle regulations, there exists no all-encompassing accessibility regulatory framework that addresses each and every issue that is critical to ensure that people with disabilities are afforded equal enjoyment to fully take advantage of public transportation in this arena.

When and where is the Hearing? The Committee will hold an interactive international forum and public hearing on the proposed model regulations. The public hearing will take place at 9:30 a.m. on Tuesday, September 23, 2014. The hearing will be held at the IATR 27th Annual Conference at the Hyatt Regency Hotel located at 601 Loyola Avenue, New Orleans, LA 70113.

How do I comment on the proposed rules? Anyone may comment on the proposed model regulations by:
  • Mail: You may mail written comments to: International Association of Transportation Regulators (IATR) C/O Sarah Huque P.O. Box 20709 New York, New York 10023
  • Email: You may submit your comments in writing via email to:
  • By Speaking at the Hearing: Anyone who wants to comment on the proposed model regulations at the public hearing must sign-up to speak. You may sign-up or pre-register to speak before the hearing at the IATR Conference by emailing on or before September 19, 2014. You may also sign-up in the hearing room before the hearing begins on September 23, 2014. You may speak up to three (3) minutes.

Is there a deadline to submit written comments? Yes, you must submit written comments by September 19, 2014 in order to be considered at the September 23, 2014 hearing. After the hearing you may submit additional written comments on or before December 22, 2014.

What if I require an accommodation for my disability in order to attend the conference? If you require an accommodation for your disability, please contact Jason R. Mischel at the above email address, or Sarah Huque at on or before September 16, 2014. You can also send requests via the above referenced IATR U.S. Mail address. All requests for accommodation must be received on or before September 16, 2014.


IATR Model Regulations for Accessible Ground Transportation
By Professor Matthew W. Daus, Esq.

President, International Association of Transportation Regulators
Distinguished Lecturer, University Transportation Research Center (City University of New York/City College)


I am pleased to report that the International Association of Transportation Regulators (IATR) will be undertaking a very important and extensive project in the New Year that will involve wheelchair accessible service in the ground transportation arena.  This is a landscape-changing project that will be somewhat similar to, but even more expansive than, our work in the smartphone application regulatory arena.

The IATR board of directors has voted unanimously to commission a project to develop model regulations for accessible transportation.   It is anticipated that this project will achieve the same groundbreaking success as the recent two year initiative involving the IATR's creation of model regulations to address smartphone technology advancements and disruption.  The smartphone regulations have proven to be a true and valued membership service for the IATR's members, many of whom either participated in the IATR's App Committee to develop the rules, or who have already implemented them in whole or part.  As a result of this success, we are now currently undertaking a similar exercise for model specifications for partitions and in-vehicle safety cameras.

The initial stages of this project will involve the formation of a committee and working group to solicit ideas, draft regulations and research policy approaches taken in key jurisdictions in the United States, Canada, Australia, Europe and beyond.  While participation on the IATR Accessibility Committee will be limited to regulators, there will be significant opportunities and formats for stakeholders, such as automobile manufacturers and retrofitters, accessibility advocates, tourism officials and others, to participate.  We plan to hold an international public hearing in September at the IATR's Annual Conference in 
New Orleans
,scheduled for September 21-24, 2014 at the Hyatt Regency, for interested stakeholders and regulators from around the globe to provide comment and feedback on the proposed regulations.  Updated surveys and data collection will be coordinated and will form the factual basis for many of the findings.

There have been many recent developments in the United States and beyond that have cast a spotlight on the accessibility issues that have been growing in importance for decades.  Many of the issues have centered on challenging the United States Department of Transportation's rules and regulations implementing the Americans with Disabilities Act, as well as the parameters of the so-called "taxicab exemption".  For example, in New York some of these issues have been, or are currently being, played out in the courts and on the legislative stage, including:  the 20% requirement of livery street hail permits to be accessible; the requirement of the submission of a long term disability plan to the state in order for the city to complete accessible medallion and livery street hail permit sales; the effectiveness of tax incentives for taxi owners who purchase an accessible, or retrofit an inaccessible, taxi; whether an Accessible Dispatch program provides equivalent service to wheelchair users who do not have access to a fully accessible taxi fleet; and if the so-called "Taxi of Tomorrow" must be accessible or not due to the fact that its design resembles a minivan.

There have been accessibility developments elsewhere, both domestically and internationally.  In Washington, DC, after introducing its first wheelchair accessible taxi service in 2011 under its "rollDC" pilot program, it was announced earlier this year that the program would continue with an increase in funding to provide more accessible taxis and service; in Ontario, Canada, the passage of the Accessibility for Ontarians with Disabilities Act requires municipalities to determine the proportion of accessible taxis needed in their communities; in Australia, the State Government of Victoria has commissioned its Taxi Services Commission to undertake major reforms for its taxi and for-hire car industry, including plans to introduce more accessible vehicles, driver training and a dispatch system; and in London, UK, where all of its taxis are accessible, Transport for London created an "Accessibility App" competition for smartphone apps that will soon be decided and will provide a critical resource with a host of accessibility needs for disabled passengers.

One of the primary issues that regulators have been dealing with, aside from the quantity of vehicles that are and should be wheelchair accessible, is the very meaning of the term "accessible" itself as it pertains to vehicle design, dimensions and specifications.  Further, other concerns facing passengers, industry owners, drivers and regulators alike include safety and standards associated with retrofitting vehicles to include wheelchair ramps, as well as the higher operational and insurance costs associated therewith.  As a result, a number of compelling questions have arisen from these and other issues surrounding this topic.  For example, how far should regulations go in terms of dictating requirements from a licensing point of view, as opposed to simply relying on, or seeking to change, federal anti-discrimination laws (e.g. the Americans with Disabilities Act) or laws relating to the safety and manufacturing standards imposed on manufacturers directly (e.g., the National Highway Traffic & Safety Administration's regulations)?  Should other agencies with equipment, vehicle and engineering expertise be relied upon, or should ground transportation licensing agencies take matters into their own hands?  And should cities like New York and Chicago be in the business of using government-run or contracted central dispatch systems to deploy a limited or proportional number of accessible taxis and for-hire vehicles, or should we alternatively be taking a path towards 100% accessibility of all vehicles?  These are just some of the many challenges we will seek to find solutions to.

This project will analyze regulatory best practices worldwide, and will include not just the type of preferred or legally compliant vehicles, but also the broader role of other related transportation modes and how mass transit and private paratransit companies can integrate and work more closely with taxicab, sedan and limousine services.  The emergence of brokerage models by human resource agencies in the paratransit world, as well as mass transit agencies deploying and utilizing sedans and taxicabs as a cheaper, more efficient and environmentally conscious substitute for multi-passenger vans dispatched along irregular routes, is one such future approach that will be considered and discussed.

There is no doubt that there will be widely disparate viewpoints that will be expressed.  There were many who said that the development and drafting of model definitions for the terms "limousine" and "taxicab" were too difficult and controversial of a topic to touch; yet, last year, the IATR issued well regarded and almost universally applauded model regulations for smartphone applications that did just that, and are currently being relied upon extensively by our members so they do not need to recreate the regulatory wheel.  Our goal this year is to do the same for accessibility, an issue that seems to never go away and keeps being raised year after year, with no viable long-term solution or plan in sight that would satisfy all stakeholders.  We need to take control of the issue, put our hands on the regulatory wheel and place ourselves in the driver's seat as regulators, and not simply be back seat passengers watching the scenery unfold while issues are being framed or developed by others.  It is part of the core mission of our members' agencies to serve passengers and ensure equal, safe and efficient access to transportation for all, a mission that is shared at IATR.  We look forward to an inclusive, informative, deliberative and thorough process of identifying and supporting best practices and the development of model regulations for accessible transportation.  If you are interested in participating in this process, please contact me directly at or

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Over the last two years has been building a library of Stock images to help change the perception of people with a disability in mainstream media and advertising. They are now seeking partners to promote the library and achieve that vision while supporting organizations whose missions are also to advocate inclusion.


"We are now proud to announce a new affiliate program to help us market our images to industry leaders, graphic designers and advertising professionals. Through our affiliate program we aim to build a network of partners who can complement our library, have similar goals to PhotoAbility and would like to benefit from the success of the library via commissions from increased image sales." said PhotoAbility's co-founder Deborah Davis.


Partners will be able to earn a commission from all sales that originate from their website by joining the program. They offer a variety of widgets including a search facility and gallery displays that will link directly to PhotoAbility for fulfilment. The image gallery will be a valuable adjunct to partner's advocacy efforts and help to provide needed funding for this important work.


Joining the program is easy, those interested can complete the [application form] on the web site and download the widgets to display on their web site. The unique tracking code applied to each individual account will ensure all subsequent sales are attributed to the affiliate.


More info at




Mapping occupation, skills needs and training content


1. Accessible tourism training should take into account the context of training, the

trainee's prior qualifications, knowledge and experience, the level of the training to be

delivered and visitors' specific access requirements.

2. If a visitor experience is to be truly accessible then all elements of the supply chain or

customer journey must be accessible. As a result, a person's place in the tourism

value chain is less important for determining skills and training needs than the role that

this person fulfils in the business.

3. Thus, skills needs and training provision must differentiate between different skills

levels (basic, in-depth) and different occupational roles (Managers with / without

customer contact, frontline staff, others (including technical specialists).

4. Training content and learning outcomes should include Knowledge of disabilities /

types of disability and access requirements, Barriers to accessibility & Design for All,

Strategic development of accessibility in business, Principles of effective customer

service, Proper etiquette for dealing with PwD, Recognising and responding

appropriately to people using personal supports and Service animals and assistive


5. There are wide differences in accessible tourism content in mainstream tourism and

hospitality training curricula across the EU.

6. On the whole, the level of awareness and qualifications of tourism services providers

is inadequate to address the needs of people with disabilities. There is an urgent need

to promote an understanding of accessibility before it is possible to persuade

businesses to take up training.

7. Existing training is overwhelmingly directed towards continuing vocational educational

training (VET). Current training provisions are often provided on a non-permanent

basis or reach too few individuals to have an effective impact on the accessible

tourism services.

8. Overall, NGOs are the most active organisations delivering accessibility training for

businesses across Europe. NGOs have developed the training in partnership with

tourism organisations, tourism boards or businesses in order to feed in the sector


9. The standard methods of delivering formal training are online and traditional

classroom-based training. Some training providers1 have developed "blended-learning

programme" or "b-learning". Direct involvement with people with disabilities during

training has the greatest level of impact and duration. However, it is also indirectly

mentioned as a barrier for businesses to take up the training.

10. A majority of courses are directed to frontline staff. However, there is a recognition that 

it is important to reach managers for the training to have a more long-lasting impact. 

11. Most training introduces introductory-level skills as business conditions often require a 

fast delivery of training which is focused on giving results in the daily work of every 

staff member.

12. Motor and sensory impairments rank among the accessibility requirements most often 

addressed in the training.

Existing demand for accessible tourism training

13. SMEs in the tourism sector make less use of formal training than large enterprises -

whether for managers or staff - due to limited financial resources, limited time and 

difficulties in accessing training courses locally. Informal training and "on the-job" 

experiences are important tools to enhance staff skills among SMEs.

14. Thus, training should not be limited to structured and top-down approaches to learning

and may take the form of "awareness raising" which is less formal and has broader 

appeal to SMEs.

15. While a number of certificates in accessibility training exist across Europe, these do 

not give academic credits and most qualifications are not recognised in the wider 

tourism sector. 

16. In several Member States there is growing awareness of the importance of the 

accessibility market. Awareness may be influenced by government anti-discrimination 

policies or accessibility may be adopted is part of the strategic development of a 

country's or region's tourism products. The maturity of a tourism destination does not 

seem to have any bearing on the availability of courses or the uptake of accessibility. 

Gaps in training provision and the role of EU projects

17. Key gaps in the existing training landscape include a gap in the actual 

availability/provision of training, a gap in the development of the business case for 

training and a gap in evaluating the impact of training on customers, staff and 


18. The role of EU-projects to remedy the gap in the availability of accessible tourism 

training has so far been rather limited. EU funded projects have focused on 

establishing a basic understanding about the target of training initiatives, the main 

actors who need to be trained (management, staff and different occupational roles) 

and appropriate training tools, methods and curricula. The main achievement of most 

of these projects lies in the awareness raised among the participants and the relevant 


19. At the same time, EU projects so far have suffered from low transferability and weak 

dissemination. Accordingly their efforts have not been exploited in a coordinated way. 

The widespread lack of continuity or uptake of training suggests some projects were 

not sufficiently embedded in the tourism sector at an institutional level. Many of these 

EU funded projects were pilot projects with very few participants.

Drivers of supply/demand for training

20. Key factors that influence the supply of training provisions are tourism policy and

legislation. In those Member States where accessibility has a strategic role in the

development of tourism products there seem to be a higher number of available

training courses. Legislation seem to encourage the proliferation of training courses

(as well as uptake), at least where this legislation is being properly enforced.

21. The greatest barrier to training is the lack of awareness of accessibility and the lack of

a convincing business case for accessibility training. Tourism businesses have little

incentive to engage in training for accessibility when this is a poorly understood

market. The challenge seems to consist in making a convincing business case for

training, structuring the market (demand and supply) for training and spreading

awareness of successful business practices by peers.

22. A top-down process of awareness for accessibility seems to favour provision of

training courses. Business and trade associations must be fully integrated in efforts to

develop an accessible tourism business case.

23. Key actors within organisations such as tourism boards, but also individual businesses

or service providers can act as "champions", actively promoting training as an integral

part of accessibility strategies.


24. There is a strong case for a recognised European certificate in the area of Accessible

Tourism. The field is still sufficiently "young" for such a transferable qualification to be

developed, yet without one, different national variations may appear, which could

entail difficulties in the coming years regarding mutual recognition in different EU

Member States.

25. Development of such a standard would help address both supply side barriers (by

providing a structure to the market for accessible training provision) and some of the

demand side challenges (by defining accessible tourism skills as a transferrable and

recognised skill).

26. The standard would not require the design of specialised accessible tourism training

modules. Rather, the required skills (as defined in section 3 of his report) could be

integrated into existing tourism qualification. This would certainly be the case for the

basic skills per occupational group defined in section 3 with more in-depth training

being provided in separate modules focused exclusively on accessible tourism

27. A full list of recommendations is presented in section 7 of the full report which is at:

Below is the European report "Mapping of Skills and Training needs to improve accessible tourism services". 

The report includes all findings of the research and data collection, the full analysis of results and a set of conclusions and recommendations. To facilitate dissemination, all country level data and the 20 case study reports my be downloaded here: 

 Authored for the European Commission by Pierre Hausemer, Ivor Ambrose, Kei Ito and Monika Auzinger. 

The study is downloadable as PDF here:

A major part of the Research Study commissioned in 2013 by the European Commission and awarded to VVAENAT and3s Research, involved the preparation of 20 Case Studies, examining accessible tourism training programmes and projects in Europe and abroad.

The selected Case Studies can be regarded as examples of good practice in vocational education and training, although certain weaknesses are also identified, where appropriate.

On the ENAT website the following case studies may be downloaded:

List of Skills and Training Case Studies

  1. ABTA, United Kingdom

  2. ETCAATS, EU Training Project, Sweden
  3. Perfil - Psicologia e Trabalho, Portugal
  4. SCANDIC Hotels, Sweden
  5. Kéroul
 Welcoming Ways, Canada
  6. ATHENA EU Training Project, Czech Republic
  7. Via Libre, Spain
  8. VisitEngland, United Kingdom
  9. People 1st, Welcome All. United Kingdom 

  10. PEOPLECERT, Greece
  11. COIN, Italy
  12. HERMES Airports, Cyprus
  13. Cluster for Accessible Tourism, Bulgaria
  14. Lousã, Accessible Tourism Destination, Portugal
  15. TACTALL EU Training Project, Spain
  16. Ministry of Tourism, Ontario, Canada

  17. Disney Corporation, France
  18. VisitFlanders' Accessibility Training, Belgium
  19. Barrier-Free Destinations, Germany
  20. EU Funded Training Projects

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