May 10, 2007

GOJO - Get on the Bus!

GOJO

Get out and use public transit!

That's the message of the GOJO Campaign run by the UK's Disability Rights Commission (DRC),

At the centre of the campaign is the GOJO website - at www.mygojo.co.uk - which will provide practical tips to increase young people's confidence travelling on public transport and information on special leisure deals and how to travel there. The site will also include information on rights and how to make a complaint if young disabled people feel they may have been discriminated against under the DDA.

To drive young people to the site, comedians from Abnormally Funny People are performing 'stand up' comedy gigs on buses in five cities across the country with clips from the films posted on the internet.

In an effort to reach young people, the DRC is promoting the campaign online including postings on social networking websites and the production of downloadable website content including viral video clips.

Young people, their friends and families are being encouraged to take trips on public transport from now until the longest weekend in June - from the Summer Solstice on Thursday June 21, to Sunday June 24. Figures show that in the 5 cities where the campaign is being launched (Newcastle, Sheffield, Nottingham, Manchester and Exeter) there are over 32,000 young disabled people aged 16-25 years old. They are being encouraged to consider the benefits of public transport and feed back their experiences on the GOJO website.

Sir Bert Massie Chairman of the DRC said:

"GOJO is all about supporting young people who may think public transport isn't for them.

"The improvements which have made it easier to use buses and trains, should make it easier for young people to be independent and in control.

Posted by rollingrains at May 10, 2007 02:50 AM