March 01, 2004

Research on Ageing and Disability by Microsoft

On February 2 Microsoft released the results of a research study, commissioned by Microsoft and conducted by Forrester Data, documenting the widespread need and expanding market for accessible and assistive technology.

Will rising awareness in the high tech sector, and the implementation practices developed there, carry over into similar accommodation of this demographic within the travel and hospitality industry?

From the press release:

Adaptive Technology and Ageing

Although people experience impairments at every age -- the research shows that even in the 18-29 age group, more than half could benefit from accessible technology due to difficulties and impairments -- the incidence and severity tend to increase sharply as they grow older, often beginning or becoming more problematic as people reach their 40s and 50s. Because America's workforce is aging rapidly, there is an increasing need for accessible technology to help people in mid-career mitigate the effects of age-related difficulties.

According to the Monthly Labor Review, by 2010 the majority of the U.S. population will be 45 or older. By 2020, one in five workers will be older than 55 -- an increase of more than 50 percent over 2000, when that age group accounted for only 13 percent of the U.S. labor force.

As the baby boom generation ages, it is redefining the U.S. workforce. Many studies have shown a growing tendency toward delayed retirement, yet there still won't be enough younger workers to replace all of those who do retire. As a result, it will be imperative for businesses to have resources that can help them recruit and retain older workers, and individual workers will need tools that can help them keep their competitive edge at work despite age-related difficulties and impairments.


Thank to Anthony Tussler Anthony Tusler, Technology Policy Associate for this information.

Posted by rollingrains at March 1, 2004 08:12 PM