IHCD's Inclusive Sports Initiative Launches
On December 10, 2012, UN Human Rights Day, our team at Inclusive Sport Initiative launched a video campaign on social networks and other social media platforms addressing mainstream media coverage of disability sports.
Our aim is to increase awareness about how disability sport is truly part of mainstream sport. Through this campaign we have been encouraging everyone to share their feelings, thoughts and reactions on social media using #HOWCOOLISTHAT. For this we have been showing and sharing highlights of disability sports posting videos, pictures and stories.
As we would like to make this campaign bigger and move the dialogue around mainstream coverage of disability sport forward, today we are launching a Video Contest as part of our campaign. Through this competition our Inclusive Sport Initiative team wishes to engage as many people as possible and encourage their expression and thoughts through the creation of videos. In the video submissions we are asking people to make their Case for Why Mainstream Media Should Increase Coverage of Athletes with Disabilities and Disability Sports.
For details on the video contest please see the text below. Feel free to share it on any social networks and websites!
The Inclusive Sport Initiative at the Institute of Human Centered Design launches
#HOWCOOLISTHAT VIDEO CONTEST
Make Your Case for Why Mainstream Media Should Increase Coverage of Athletes with Disabilities and Disability Sports
1. $100 Gift certificate to the store of your choice
2. $100 gift certificate to the IHCD store!
Create a maximum 2 minutes video following these guidelines:
Your video must aim to make your case for mainstream media to increase coverage of athletes with disabilities and disability sports in the United States and worldwide.
Your video must include the #HOWCOOLISTHAT hashtag.
Your video must include video of athletes with disabilities and/or disability sports of your choice.
TO SUBMIT YOUR VIDEO:
Upload your video on YouTube and then either:
1. Send the link to the email address:firstname.lastname@example.org
2. Post the link on our Facebook Page: Inclusive Sports Initiative
Your video must be emailed to us or posted to the Facebook page
before February 15, 2013
YOUR VIDEO ENTRY WILL BE JUDGED ON:
- Your creativity in the integration of the #howcoolisthat in your video
- Your creativity in the use and integration of athletes with disabilities and disability sports video
- Your strategy to make the case for more mainstream media coverage of athletes with disabilities and disability sports.
WE ARE PLEASED TO INTRODUCE THE PANEL OF JUDGES:
Beth Bourgeouis, US Paralympics/USOC
Peter Carlisle, Octagon
Natalia Dannenberg, International Paralympic Committee
Brian Hendrickson, NCAA
Nancy Monsarrat, Nike
Steve Raymond, ESPN
Justine Rice, Boston Globe
Mike Tollin, Tollin Productions
Alex Wolff, Sports Illustrated
Thank you for your participation!
The Inclusive Sports Initiative Team: