Some Arguments for Inclusion from the Disability Etiquette Training Company

1. Improved sensitivity means less conflict and less chance of litigation. Sweeping new Federal legislation greatly expands the number of people in the "protected class".

2. 18% of adults have a disability according to the US Census. Most of these disabilities would not be obvious to the casual observer.

3. The community of people with disabilities accounts for $220 Billion in discretionary income annually, money used for vacations, cruises, cars, technology and more. Take into account friends and family and this figure soars.

4. This community is growing at the rate of 25% per year due to aging Boomers, increased longevity, returning veterans with disabilities and other reasons.

5. Children's disabilities are escalating as medical advances save children's lives and as syndromes like Autism escalate: 1 in 90 boys are on the Autism spectrum, and in addition nearly 5 million children have learning disabilities.

6. It's a passionate cohort: one bad act on the part of an organization toward a loved one with a disability will resound, whereas one good act will anchor respect and loyalty.

7. Many well meaning people lack the know-how to effectively serve people with disabilities.

8. Many organizations have documented growth in customer satisfaction and profitability following improved service to people with disabilities.

9. Improved sensitivity means better employee morale as employees understand themselves and their reactions better.

10. Improved sensitivity toward people with disabilities translates to more sensitive and skillful service for all people.