Cruising Past the Disability Market

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Failure to understand that the use of a wheelchair for mobility is as much a "medical situation" as the use of Nikes or Guccis (or a bicycle by a fish) may result in Voyages of Discovery being denied access to a large, lucrative, and growing market:

 

PASSENGERS WITH SPECIAL NEEDS

Voyages of Discovery will always try to accommodate passengers with special needs.  However, the following conditions apply:

 

Medical Situations: Any physical disability or medical condition that requires special treatment or medical apparatus must be reported to the company's Reservations Manager in writing along with the first deposit, which is due at time of booking. These include, but are not limited to, wheelchairs, oxygen therapy, dialysis, guide dogs, etc.  Failure to disclose a medical situation at time of booking may result in your being denied boarding at port of embarkation.

Trying  to accommodate a demographic with "special (sic) needs" begins with succeeding at understanding the psychographics of that market.

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