Documenting the Demand for a Solution to 'Wrap Rage' (Packages That Even Adults Can't Open!)

Future Food and Drinks Packaging: Emerging ethical, food safe and convenient formats is a new report on product trends. One key finding from this report according to the press release:

An ageing population in China, Japan, the US and Europe is driving demand for products suited to the older consumer, including easy grip and easy open packaging as well as smaller portion sizes for consumers with smaller appetites.

Socio-demographic shifts are creating demand for more convenient packaging solutions. Ageing populations in the US, Europe and Japan are placing new demands on packaging design. Easy open, easy grip and smaller portion sizes are all being developed with ageing populations in mind. More fragmented family lives, the growth in the number of women working, growth in single person households and a loss of cooking skills are all contributing to increased demand for more conveniently packaged food formats.