Makeover Suggestion 7: Can Barbados Lead the Caribbean by Adopting the ENAT Code of Good Conduct?

| 0 Comments

The ENAT Code of Good Conduct

ENAT Code of Good Conduct labelThe international commitment label for accessible tourism providers

Read the ENAT Code of Good Conduct

Go to Sign-up page ( - for ENAT Members only)

Go to ENAT Code of Good Conduct Background Information

What is the ENAT Code of Good Conduct?

  • Launched in October 2009, the ENAT Code of Good Conduct is a commitment label and certification scheme for tourism businesses and organisations, recognising their efforts to promote accessible travel and tourism.
  • It is the first and only international labelling scheme for the promotion of ethical business standards in Accessible Tourism for All.   
  • The Code consists of 8 guiding principles which businesses and organisations follow, so as to make travel and tourism accessible for all visitors who experience access difficulties. These customers may need better access and services due to disability, long-standing health problems, age-related conditions or other temporary or permanent personal conditions which restrict their access.
  • The guiding principles of the Code are based on the objectives of ENAT, (as contained in the Association's statutes), and also on sound and ethical business practices which enhance accessibility, sustainability and the quality of customer service.
  • The first 24 businesses received their certificates in 2009. 
  • Over 40 ENAT members had signed the Code of Good Conduct by the end of 2010.   

Why is the Code needed?

  • Signing the ENAT Code of Good Conduct is an expression of the commitment a business or organisation makes to its customers and partners to promote and strive for better access to its premises, its services and information. 
  • The Code is primarily intended for public or private enterprises that directly serve tourists, in Europe and countries around the world. It can also be used by organisations involved in, for example: tourism policy-making; planning, design and management of tourist venues; production or management of tourism facilities and equipment; tourism marketing, education and training and travel and tour services.
  • ENAT has launched the Code as a way of enabling customers and businesses to find reliable, trustworthy suppliers in the Accessible Tourism field. These must be people who share ENAT's values and who strive to improve the quality of their services, making tourism more accessible, comfortable and safer for everyone .

Who follows the ENAT Code, and why?

  • The Code of Good Conduct is offered only to paid-up ENAT Members, as a supplementary service.There is no extra charge. Signing up to the commitments in the Code is optional. Some members may feel that not all the principles are relevant to their work, for example if they are an educational or professional training institution. Others may feel that they are not ready to commit to all the demands of the Code until they have put certain policies or practices in place.
  • ENAT Members who sign the Code undertake a pledge to serve all their customers responsibly and with due care to their access needs. They also agree, as far as possible, to use only those suppliers who adhere to principles of the Code. 
  • After they have signed the Code and provided the details of an accessibility resource person in their organisation, ENAT issues the member with a Code of Good Conduct Certificate and a window sticker, which can be displayed on their premises, as evidence of their commitment. The window sticker bears the year in which it is valid and a new sticker is issued annually to members who re-subscribe to ENAT.
    The ENAT Code of Good Conduct logo may also be used on their website or in printed marketing and advertising material. 
  • The ENAT Members' Directory, which can be viewed freely on-line by the general public, allows potential visitors and businesses to verify ENAT Members' contact details and type of business activity. The Directory will provide public verification of those members who have signed the Code of Good Conduct and those who have not. (New feature, to be implemented soon).      
Enhanced by Zemanta

Leave a comment

Recent Entries

Makeover Suggestion 8: Accessible Media as the New Destination Marketing
Walk a mile or two in the shoes of Jeff and you will be opened to world of touch and…
Makeover Suggestion 7: Can Barbados Lead the Caribbean by Adopting the ENAT Code of Good Conduct?
The ENAT Code of Good ConductThe international commitment label for accessible tourism providersRead the ENAT Code of Good ConductGo to…
Sailing San Francisco Bay: Ideas to Export
From San Francisco Bay comes a story of interdependence and sailing. …