October 05, 2008
The Travel Innovation Summit at the PhoCusWright Conference
I have been invited to the PhoCusWright Conference in Hollywood November 17-20 as part of the Bloggers Summit
I thought this concise summary of the industry was instructive:
Travel, tourism and hospitality is the world’s largest industry, responsible for 8% of global employment, 9% of invested capital and 10% of global GDP. Millions of citizens will leave their borders for the first time this year; international tourism actually grew year-over-year about 5 per cent in the first four months of 2008 (UN World Tourism Organization).The marketplace is enormously fragmented because of the terrestrial nature of travel itself. Companies and infrastructure are required to be located all over the world, one destination at a time. However, the travel researching, planning, sharing and purchasing process is wholly digital, which is why travel is an e-commerce category killer. Technology-based innovation that improves customer travel planning experiences are therefore enormously important to the overall industry.
More information:
http://www.phocuswright.com/the_phocuswright_conference_2008_information
Posted by rollingrains at October 5, 2008 07:12 PM