August 21, 2008

Texts and Tours: Developing the Potential of Literary Tourism

The potential of this topic and conference from a Disability Studies perspective fascinates me:

Texts and Tours: Developing the Potential of Literary Tourism on 5th December 2008 at Leeds Metropolitan University, Leeds

Organised by the Centre for Tourism and Cultural Change and

LitHouses: The Literary Homes and Museums Group


Given the privileged global role of the English language and the undoubted popularity of English literature throughout the world, it would seem that the United Kingdom has much to offer the world in terms of its literary heritage. However, despite some national, regional and local initiatives over the years, there is still substantial potential for the development of literary tourism.

Literary tourism can be focused on the locations featured in texts, upon the lives and homes of authors, or both. It can involve specific organised tours and trails, or form part of a wider cultural tour. It draws in many different stakeholders from museum curators, literary societies, the owners / managers of heritage sites and historic houses and, many involved in the development and promotion of tourism. Our literary heritage has an important role to play in ‘place-making’ and is an important dimension in the marketing of the UK as an international destination.

This one day conference is organised between the Centre for Tourism and Cultural Change, a leading international centre for research and development in cultural tourism and, the LitHouses Group, which represents the UK’s leading literary homes and museums. The event is also the 5th Annual Conference of the LitHouses Group, which was founded in Stratford-upon-Avon in 2003. Drawing upon national and international cases and examples, the event will examine:

· Literary tourism in the wider context of ‘cultural tourism’;

· Practical issues relating to developing literary tours and trails;

· The role of the literary home/literary museum;

· Partnerships and networks;

· Meeting the needs of the literary tourist;

· Effective marketing of literary tourism;

· Developing literary events.

Conference Audience

The conference will be of interest to:

· Destination managers at local and regional level;

· Tourism development organisations and promotional agencies;

· Owners and managers of literary heritage sites and landscapes;

· Owners / managers of historic houses and museums with literary

· associations;

· Literary societies.

Keynote speakers

The conference programme is designed to allow for discussion and networking and will feature the following keynote speakers:


Patricia Yates

Head of Press and PR, VisitBritain

The Importance of Literary Heritage to Britain’s Tourism

Henry Cobbold

Director, Knebworth House

Reflections from the Literary Tourism Sector

Professor Mike Robinson

Director, Centre for Tourism and Cultural Change

Developing Literary Tourism and Trails


Steve Price

Managing Director, Au Marketing Services

Practicalities of Packaging Literary Tourism


Andrew McCarthy

Director, Brontë Parsonage Museum

Meeting the Needs of the Literary Visitors

Sharon Canavar

Director, Harrogate International Crime Writing Festival

Developing Literary Festivals and Events



Conference Registration

A registration form can be downloaded at

http://www.tourism-culture.com/pop_up/forthcoming_conferences.html?PAGE=1

The conference rate is £70. The conditions and cancellation policy are deatiled on the registration form.



Contact

For any enquiries or further information about the conference or registration, please contact Daniela Carl at ctcc@leedsmet.ac.uk or in writing to:

Centre for Tourism and Cultural Change

Faculty of Arts & Society

Leeds Metropolitan University

Old School Board

Calverley Street

Leeds LS1 3ED

UK

Posted by rollingrains at August 21, 2008 01:51 AM