Tsunamis, First Aid, and Imagination - II
What can travel professionals do to encourage the 8% - 10% of the travel market who have disabilities to keep patronizing the unaffected regions of the Indian Ocean? What can you do to act on the WTO's observation that "The affected countries need tourism now, more than ever?"
If you are a travel retailer serving clients with disabilities:
Research the region for quality information on the current state of tourist resources. Making a special point of interviewing your clients once they return home initiates you into the most powerful marketing channel for travelers with disabilities – their word-of-mouth network.
Make known your skills and experience in serving travelers with disabilities along with you knowledge of the region. Reinforce your message by making the travel and lodging information sought by this market easily available on your web site.
Advocate for the inclusion of your clientele with disabilities as you book with suppliers or interact with those responsible for rebuilding the region.
Posted by rollingrains at January 10, 2005 08:48 PM
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