I Don't See What You Do - Directing Messages to Viewers of a Certain Height

Although it is not the point of this PSA here is proof that we see the world differently from a wheelchair.


Notice how this billboard is designed to communicate something entirely different to children, and by extension, those at wheelchair height. The process uses a lenticular lense to direct the image at a specific height. It raises the question. "What else do people of short stature pick up about the world that slips past others?"

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