A New Marketing Campaign from VisitEngland

Today, as Twitter reports that the top trending topic for 2012 was the Paralympics in the UK, we are reminded of this analysis of the state of Inclusive Tourism from Bill Forrester at TravAbility:

10 December 2012.

Big Ben

Todays announcement from VisitEngland is a significant milestone in recognising the economic and social significance of Inclusive Tourism. England like the rest of the western world, has an ageing demographic that is already impacting the demand for accessible holiday experiences. Worldwide now there are over 1 billion people with some form of disability and with friends and family there are over 4 billion or almost a third of world's population directly affected by disability. The tourism industry has been slow to react to the changing demographic and re-examine its product and service offerings despite repeated projections of the market share of inclusive tourism reaching 25% of the total tourism spend by 2020.

Many people often mistake Inclusive Tourism for access, and believe building ramps and "accessible" bathrooms in compliance with legislation is the end of the matter...


Of course, we all know better than that by now. ;-)

Read the full article here:

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