...must have a code that you can live by."
That becomes easier when the tourism industry also has a code that sees its own economic self interest reflected in serving the 1 billion people with disabilities around the globe.
Those who get the message have probably read Michael Janger's blog DrumBeat:
Sometimes, when people think of accessibility, they picture wheelchair ramps running up side entrances of buildings, on-board lifts on public buses, and large toilet stalls in many public bathrooms. Although these features provide invaluable and needed access to people with disabilities, they are "potent symbols of separateness," as University of Oregon professor Polly Welch put it. If they are usable only by a person with a disability, the wider community does not typically appreciate the value of inclusion for this person.But if everyone else also uses this accessibility feature, it has two dramatic effects: it increases the market reach for the business that sells and markets this product, and increases awareness of the economic and cultural value of the disability market.
They have probably also absorbed the writing of Bill Forrester of Travability
We are at a critical turning point in the future of Inclusive Tourism. Over the past 20 years the advocacy concentration has been on breaking down the physical barriers that were preventing people with a disability the basic right of access to their favourite holiday destinations...While the emphasis on accessible facilities has seen a major improvement in physical accessibility the basic culture within the travel industry has failed to move beyond a compliance model. The facilities are built but are poorly understood if they are understood at all. Even where the facilities are excellent the inclusive tourism sector is not regarded as a valuable market segment, if fact in most cases it is not understood as a market segment at all. The result is that those facilities are never disclosed, never advertised and never published in a way that the travelers who need those facilities ever get a chance to know where they are. For the first time Inclusive Tourism is being regarded as an economic market driven by the retirement of the baby boomer sector and we need to recognize that the way forward in encouraging its adoption into the mainstream industry lies in now concentrating on the economic benefit it can bring the tourism sector.