Emerging Giant - Big is Not Enough The Global Economics of Disability

From Emerging Giant -Big is Not Enough : The Global Economics of 


The World is Changing

Representing a population of 1.1 billion, people with 
disabilities(PWD) are making gains in the areas of education, 
employment, health and political representation.  A natural 
consequence of these changes is PWD gaining higher degrees  of 
influence and decision-making power as employees, consumers 
and taxpayers.  

Opportunity from Demographic Shifts

Since 1972, G10 economies have implemented equal rights laws 
that have created a legal platform for PWD to become equal 
members in society's institutions.  The most successful of these 
laws are in education.   The initial beneficiaries of these laws are 
now entering the workforce.
The demographics of an aging population  has  created a 'bulge' of 
the wealthiest generation in human history.  As Boomers' physical 
abilities change, their desire to remain active in society dovetails 
with the demands of PWD.  

The result  is three generations of skilled consumers  who have 
similar needs, evolved identities and significant spending power.  
Sectors  likely  to benefit from these changes are health care, 
consumer products, retail, financial services and the public sector.
Meshing Reality with Intention:
translate talk into budget & process.

Big is not enough.  

There exists very little research in the marketplace around how these consumers act relative to their disabilities.  Existing research focuses on medical condition, rather  than personal identity and common aspects that trigger buying 

The full report as PDF:

Recent Entries

The Strategies of Noncompliance: Inaccessibility, Exclusion, and the Recalcitrance Gambit
An insightful observation of the strategies of obstructionism by a lifelong observer Mike Collins. Note the etiology of the social illness of discrimination and…
Off-Road Trekking for Wheelchair Users
From Quest magazine:Full-time wheelchair users with a hankering to enjoy the great rugged outdoors may find that their standard chairs…
Disabled Explorers Continental Divide Expedition
Lance Blair gives Sagen Media a tour of the Disabled Explorers Toyota FJ Cruiser used on the Continental Divide…
Emerging Giant - Big is Not Enough The Global Economics of Disability
From Emerging Giant -Big is Not Enough : The Global Economics of Disability:The World is ChangingRepresenting a population of 1.1 billion,…
A Disability History of the United States
From Inside Higher Ed:Wheelchair CitizenshipSeptember 26, 2012 - 3:00amByScott McLemeeThere's a mean streak at the heart of a certain kind of…
RESOLUÇÃO Nº 3.871, DE 1º DE AGOSTO DE 2012 (Portuguese)
Gatehouse Custom Access Ramp System
Press Release:  Lowe’s offers the Gatehouse Custom Access Ramp System to improve home access without sacrificing style. This do-it-yourself ramp product…
11 September, pre-Conference and Civil Society Forum
From UN Enable: TODAY’S SUMMARY: Tuesday, 11 SeptemberToday at United Nations Headquarters, CSOs (civil society organizations) including DPOs (organizations of persons…