Air Traveler Attitudes Toward Airlines Poor or "2+2=4"

Travel News reports: "A new report from PhoCusWright (The U.S. Consumer Perspective on Air Travel) finds that while traveler attitudes toward airlines are lukewarm overall, consumers report feeling worse about their airline experiences versus a few years ago."


In fact:

"Flyers are essentially giving airlines a grade of C+, which is barely above satisfactory," said Carroll Rheem, director of research for PhoCusWright. "But even more concerning for airlines is that their most valuable customers -- business travelers and those with higher annual household incomes -- are even less happy than the average."


With their new "adequate-service-is-optional" approach airlines may be encountering a mild strain of the same "Freedom Flu" that is toppling governments in the Middle East:

"Consumers are inherently reluctant to buy more services from companies they feel are taking advantage of them -- and unfortunately, many feel that way about airlines today," said Rheem. "Airlines have therefore put a ceiling of their own creation on the potential success of optional services. If they focus on repairing relationships with their passengers, airlines have the ability to break that ceiling. Whether or not they have the inclination remains to be seen."

Or not - and pay $2.5 million in fines. Your choice.

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