Universal Design Online

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Kristine Schachinger of Search Engine Watch makes the case for Universal Design - and goes on to explain how:

As someone who has been building websites for over 11 years, I can tell you the two areas that are the least understood and the most maligned are compliance and accessibility.

Seen as a type of website welfare, only for the few, they are often ignored as an "only if I have to" or "only if I'm sued" addition to most websites. But following W3C compliance and the WCAG (Web Content Accessibility Guidelines) Level AA can help you reach an untapped $13 trillion market, and also reduce your IT costs, ready you for mobile, improve your Google quality score, and organic search engine placements.

Also, adding the accessibility guidelines would require only 2 percent more effort if you're doing everything else right, so you could have just one website to meet all your needs. (Note: there are some sites where the functionality is so complex a mobile site will be necessary to present users with paired down functionality. However, most sites can be transformed to work with smart phones and dumb phone mobile devices without creating a second site.)

No way you say? Yep, way. Here's how.

Read on:

http://searchenginewatch.com/3640824


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