Subscribe Brazil's MetaSocial Institute that has promoted social inclusion in Brazil and abroad for over 15 years. They are now coordinating a worldwide campaign for inclusion and against all forms of discrimination, to be launched in New York City on September 6th, at the Brazilian Day Street Festival.
The virtual campaign - pre-launched in Brazil in March this year - is called "It´s Normal to be Different".
It was developed in partnership with PR Agency Giovanni Draft FCB and Rede Globo Television Network and described by the Brazilian press as the "Facebook of Diversity".
It has a creative and unique format, inviting society to engage in the campaign by signing in with the participant´s own photo. The popular response in Brazil was amazing (600,000 accesses in two weeks)
To better understand the campaign, access the website, (currently down for an accessibility upgrade ;-) (www.itsnormaltobedifferent.org) and
http://www.youtube.com/watch?v=8Y83j0cswCg
More links on Down Syndrome initiatives worldwide:
http://www.worlddownsyndromeday.org/archives2007/events.htm
Precipitating Dialogue on Travel, Disability, and Universal Design
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