American Airlines: They Want to Take Us Higher!

Roll over Sly Stone! American Airlines wants to take us higher:

American Airlines and the American Association of People with Disabilities have announced the creation of the "Altitude Award" to honor the best U.S. television commercials featuring authentic depictions of people with disabilities.

American Airlines and AAPD invite companies and advertisers to submit innovative, original television commercials that portray people with disabilities in a positive and progressive light. Entries must be submitted online at the award program's Web site by the producing agency or company and will be evaluated by a panel of judges. Five finalists will be selected for public voting. The finalist with the most votes will receive the Altitude Award, along with free advertising onboard American Airlines planes.

The judging criteria for the inaugural Altitude Award will include overall appeal, authentic depiction of an individual with a disability, and clarity of message. Only spots that aired between October 1, 2007, and March 31, 2009, are eligible for submission.

See the Altitude Award Web site for complete program guidelines.

Contact:
Link to Complete RFP