Straight from a press release doe Smart Design we begin to see Emotional Design and Universal Design start to interact in the marketplace:
*Workshops focus on three stages of consumer experience: awareness, decision-making and usage * Positive feedback from launch at Frost & Sullivan's Fourth Annual Innovations in New Product Development and Marketing 200829 September, 2008 - Smart Design, one of the world's leading consumer product design firms, now offers Customer Experience Lifecycle workshops as part of the design service framework for translating customers' emotional responses into commercially successful products. The Workshops are the brainchild of Smart Design President Tom Dair, and enable more inclusive discussions and evaluations of new ideas between a wider variety of business divisions - from marketing teams and engineers to upper management and board executives. The non-technical workshops aim to understand the different stages of consumer experience of new products or services over time from a customer rather than a competitor point of view.


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