A public forum held by the Wellington City Council at Te Papa earlier this month was entitled “Tourism for All” and concentrated on a number of aspects around accessible tourism for people with disabilities (PWDs) and seniors. Wellington, New Zealand’s capital city, is probably the most proactive jurisdiction in the country when it comes to access tourism, and the forum, driven by the council’s Disability reference Group (DRG), was opened by Wellington mayor Kerry Prendergast.
Guest speaker Sandra Rhodda from Tai Poutini Polytechnic in Greymouth said that the New Zealand tourism and hospitality industry ignores the boomer, senior, and access tourism market to its peril.
She suggested that PWDs, seniors, and boomers are all part of the same equation. In spite of the fact that the world population is dominated by baby boomers (those born between 1946 and 1965 and now aged 43 to 62), in spite of the fact that this age group has the most disposable income, in spite of the fact that as these boomers age, they will swell enormously the ranks of the seniors market (25% of New Zealand’s population will be 65+ by 2040) and the ranks of PWDs, in spite of the fact that already over half of international visitors to New Zealand are over 45 (as are over 70% of cruise passengers in New Zealand), in spite of the fact that PWDs are the worlds largest minority group (e.g., 17% of New Zealanders have a disability), Rhodda pointed out that these groups are apparently rarely considered in New Zealand tourism and hospitality planning and market targeting. Unlike in countries overseas, very few New Zealand businesses or jurisdictions are gearing up to meet the demands of these groups, and there is little New Zealand research providing information on their size, spending power, habits, or needs.
A presentation by the Barrier Free New Zealand Trust (BFNZT) outlined how it plans to create a “one-stop” website of accessible venues for all people. The website will include accommodation venues, conference facilities, restaurants, bars, and cafes, and event centres. The BFNZT is a charitable trust, made up of consumers and individuals with experience and expertise in local government, the building industry and the disability sector.
Garth Stewart of NZ Bus outlined how his company will invest $40m over the next two and a half years on 90 new buses, and plans to have 95% of their fleet fully accessible by end of 2009. New customer service training and accessible bus stops are planned, together with GPS and Real Time services (up-to-date information by internet, phone, or txt).
Patrick FizGerald8360 from Squiz NZ described a plan to develop the online and print version of the “Accessible Wellington” map so that it remains up to date, interactive, and so that the visually impaired and blind would have full access to the information.
Michael Grace from Positively Wellington Tourism (the local marketing organization) made a plea for sector cooperation in increasing the accessible tourism offer in Wellington. He noted that there was currently no disability-specific accreditation scheme in New Zealand and in fact his organization depended on self-assessment by operators who listed their business on the Positively Wellington site. He discussed the various pros and cons of various international accreditation systems, and the adoption of an Independent Qualmark type rating system for disability accreditation.
The DRG reported back to the community on its work plan progress over the previous 12 months. Of particular importance was mobility parking, access to the railway station, the Kilbirnie Community Sports Centre, bus driver training with Stage Coach, input into the councils draft annual plan, and issues relating to the Footpath Management Policy. A project called the Kumutoto Open Spaces, which has reconnected the city waterfront to the CBD, was reported on. Project improvements included having ramps at a 1-in-15 gradient (as opposed to the legislated 1-in- 12), colour contrasts, and hand rails. However, a ramp to the water’s edge was not included despite the recommendations of the DRG. The DRG intends in the coming year to raise the issue of access gangways on the inter-island ferries, provide further Universal Access training, submit on the council’s Draft Annual Plan, progress issues with the council’s website in respect to accessibility, and work closely with the Greater Wellington regional Council to implement the recommendations of the Human Rights Commission Report into Accessible Land Transport.


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