Telling the Story

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Michael Margolis, a communications consultant who helps business and social innovators find the essence of their story, is hosting this week’s discussion on Strategic Storytelling and Social Innovation.

He writes: “At its core, social entrepreneurship is about introducing a new story of social innovation. Too often, the status quo stands in the way of behavior change and idea adoption. A well-crafted story becomes the platform that allows people to see, feel and believe in what you are doing.”

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