UD and the Work of Marketing

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David Tool is not the only person hard at work to make Beijing accessible for the 2008 Olympics but he is someone Rolling Rains Report readers should know about for his unflagging efforts to do so.

David is an English and Critical Thinking teacher in Beijing.

No one seems to be explaining the obvious basics about Universal Design - not in the New York Times and not in Chosun Ilbo, the Bangkok Post, Xinhua or the Jakarta Post either.

Universal Design frontloads the marketing task by building products, places, and services for as large a constituency as possible. Usaeable items market themselves. Advertising is often like retrofitting a poorly designed home - one that was not Visitable from the start - needless money is spent to make

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