Releasing Pent Up Demand for Travel Products

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ravello overlook


Those who followed my travelogue through Italy last Spring and have a sense of where Ravenna sits (high on a precipice above Furore, Positano, and the Amalfi Coast) will scratch their heads over this one at first - purely for the geographic puzzle.

We assume that Neatech is not really claiming that their all-terrain wheelchair, Joy on the Beach (JOB), is the luge of choice for 1,200 people up in the plaza in Ravenna dropping a couple hundred meters to the Mediterranean below. Remember that whole towns in that region have summer and winter sites and then read on.

What I find extraordinary in the following press release are the numbers and what they demonstrate about pent up demand for Inclusive Tourism:

A similar response was experienced by the international tour operator Ventaglio, when it introduced 80 jobs--branded with the company name and logo on the back--into 15 of its resorts. According to Monica Corbellini, director of accessible travel programs for Ventalio, bookings of disabled vacationers increased by 13,000 in the resorts utilizing JOB.

Can we get this message to hoteliers in Beijing? There is a market out there for tourists with disabilities -- and we're coming for the Olympics!!

Wilmington, DE (PRWEB) May 3, 2007 -- Neatech, the Italian manufacturer of wheelchairs and vehicles for disabled travelers, announced today that it has introduced its top-selling beach-pool-snow chair, JOB (Joy On the Beach), into the American market.

"JOB, with its light-weight design and rugged, over-sized wheels, is the all-terrain vehicle for the disabled," says marketing director, Joseph Grosso. "It rolls across sand, can be used as a beach lounge chair, can be pushed into open the water for easy swimming access and can be used to easily lower and lift disabled individuals from pools. During the winter it becomes the perfect snow vehicle."

JOB, with its light-weight design and rugged, over-sized wheels, is the all-terrain vehicle for the disabled
In fact, because of the vehicle's ability to function in snow, water, and sand, the JOB is currently being adapted for the 2008 Sahara Marathon, where athletes will push a disabled team member along the sandy course.

During the past five years the JOB has been introduced throughout European beaches and resorts with incredible success. The Italian city of Ravenna, for example, provided 50 chairs to the beaches along their Mediterranean coast. City spokeswoman, Lisa Dradi, says that "during the first month of use, 1200 citizens and tourist used the beach chair to access the sea and relaxation on the beach."

A similar response was experienced by the international tour operator Ventaglio, when it introduced 80 jobs--branded with the company name and logo on the back--into 15 of its resorts. According to Monica Corbellini, director of accessible travel programs for Ventalio, bookings of disabled vacationers increased by 13,000 in the resorts utilizing JOB.

For more information, visit the Neatech website at www.neacare.com or email msedge @ thesedgegroup.com.

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