Cruise Lines - A Success Story

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I always enjoy the opportunity to study with Roxanne Aagaard, Regional Trainer for the industry group Cruise Lines International Association (CLIA). Tonight was no exception as Northen California travel professionals met for Cruise Counsellor Certification.

The cruise industry is a brilliant example of one component of the travel industry making a commitment to inclusive travel -- and making it sustainable by making it profitable! They have proven the business case implied in Open Door's market study and Harry Wolfe's studies of the ageing of traveling Boomers.

CLIA, in their professional education program, would do well to develop a curriculum that thoroughly prepares travel agents to market to and then meet the needs of disabled and senior clients. I'd be pleased to help develop the curriculum.

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Indeed the cruise industry has the advantage. I have only last year participated in an 8-day cruise from Sydney to New Caledonia. My partner-in-crime&marriage deliberately made it a policy to sit at a different table every meal, and listening to co-passengers, asking questions about their cruise experiences. Once bitten by the cruise bug, very few people (if any??) never go on a cruise again. As a matter of fact, most of our companions on the cruise were cruise veterans, & some would go twice a year! If that is not an indication that the cruise industry is on the right track, I don't know what is. As a matter of fact, our experiences on this cruise made us decide to go into the travel business and provide holidays for those who might find it difficult to get around.

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